At The Whole Child Connection, we often get asked, “Is Social Thinking® the same as Applied Behaviour Analysis (ABA)?” While both approaches aim to support individuals in developing social and communication skills, they are fundamentally different in their philosophies, methods, and goals.
Understanding Social Thinking®
Social Thinking® is a cognitive-based methodology developed by Michelle Garcia Winner that focuses on helping individuals understand the social world around them. It teaches that social interactions are not about memorising scripts or behaviours but about understanding the thoughts, emotions, and intentions of others. The goal is to develop social competencies by fostering perspective-taking, self-regulation, and flexible thinking (Winner, 2007).
What Is ABA?
Applied Behaviour Analysis (ABA), on the other hand, is a behaviourist approach that
focuses on observing and modifying specific behaviours through reinforcement techniques. ABA is often used as an intervention for individuals with autism and other developmental conditions, aiming to teach new skills and reduce behaviours considered challenging (Lovaas, 1987).
Key Differences
The primary distinction between Social Thinking® and ABA lies in their core philosophies.
Social Thinking® takes a neurodiversity-affirming approach, recognising that everyone has a unique way of thinking and interacting with the world. It does not aim to “fix” or “normalise” behaviours but rather supports individuals in understanding social dynamics to build authentic connections. Conversely, ABA is rooted in behaviourist principles that often focus on changing observable behaviours. Some applications of ABA have been criticised for prioritising compliance over autonomy, whereas Social Thinking® empowers individuals to navigate social environments in a way that respects their personal experiences and perspectives (Lai et al., 2020).
Why We Choose Social Thinking®
At The Whole Child Connection, we embrace Social Thinking® because it aligns with our neuroaffirming values. We believe in celebrating each child’s unique strengths and providing tools to help them understand themselves and others. Social Thinking® fosters genuine social connections through empathy, self-awareness, and respect for neurodiversity.
In short, Social Thinking® is not ABA. It is a compassionate, relationship-centred approach that supports social learning in a way that respects and values each individual’s perspective.
References:
- Winner, M. G. (2007). Thinking About You Thinking About Me (2nd ed.). Think Social Publishing.
- Lovaas, O. I. (1987). Behavioral treatment and normal educational and intellectual functioning in young autistic children. Journal of Consulting and Clinical Psychology,
55(1), 3–9. - Lai, M. C., Lombardo, M. V., & Baron-Cohen, S. (2020). Autism. The Lancet, 396(10253), 502–520.
Want to learn more about our Social Thinking® approach? Reach out to us at The Whole Child Connection. We’d love to chat!
